Case Study

InnovatedMinds is a USA based Medical Company provides medical services like Psychiatric emergency services, Initial Crisis Assessment, Short-term Counseling Services and few more across Texas, USA

Keyword Ranking

KeywordsPositionWebsite
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Expectation

To target local market.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.06%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 15%, surpassing the client’s target. July 2018 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 122%.

150%

Leads Acquisition

43%

less CPA

1700

Traffic Volume

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