Case Study

RenewMedicalCenter is a Health Care Service Provider that provides Heart, Diabetes, ED and other Medical Treatments in India, Saudi Arabia, UAE, Qatar and many other countries

Keyword Ranking

KeywordsPositionWebsite
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Expectation

To target local and international locations.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.07%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 23%, surpassing the client’s target. July 2018 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 282%.

200%

Leads Acquisition

38%

less CPA

4000

Traffic Volume

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